Timeline for Brand Agencies
Digital marketing agencies are thinking about including Facebook’s Timeline as part of their marketing strategy? Are you pondering over the benefits of Timeline?
At present, Facebook’s latest fad is enjoyed by personal profiles only. Will it be shared with brand pages is still not clear. But, considering Facebook’s history with regards to design alterations and how such alterations are initially limited to users and then on to brands, Timeline will soon follow suit.
This post will detail the importance of Timeline to brand agencies.
Users and Timeline
Facebook profiles have gone through a total turnaround exhibiting a slick new design and huge cover photos.
Digital marketing agencies take note – Timeline is like a journal for a user’s time spent on Facebook.
Open Graph with Customized Actions
2011 saw Facebook launching Open Graph, permitting businesses to interact with a user’s social graph on Facebook. In 2012, it offered major changes which permitted app developers to craft customized actions utilizing any verb or object linked to the activity around the app.
Such actions can be set by the app developer and dispersed right through the Facebook interface.
The Marketers Game Plan
Once the Facebook changes are understood, brand agencies need to detect how to fit them in their marketing strategy. Here’s how –
Likes Still Hold Significant Value
Digital marketing agencies follow this approach to garner their prospects and engage with them directly. Also, marketing campaigns pose an excellent avenue to foster Likes.
Instant-win promotions are ideal to encourage Likes. And holding contest, sweepstakes, trivia, etc are great to harness engagement.
Feeds Against Brands
Recently there was some talk about apps, pages and tabs getting less importance. Currently, engrossing and further interactive actions will emerge on Timelines and Top Stories. These are additionally persistent inside the social graph.
The lightweight activities are taken out in favor of the quickly updating Ticker. This will place meaningful, evocative content such as interactions with brand agencies within Timeline and Top Stories.
Connections are easier via Open Graph
Facebook plugins for any domain can be used hassle-free to boost your brand media by digital marketing agencies. Select the plugins that best suit your purpose and set them up to related business properties. Observe as users deliver your brand news on their Timelines.
Timeline is Facebook’s latest introduction for taking over the virtual realm by incorporating a social mesh in all interactions and content there is.
Such customized dealings and the fresh perspective of sharing them help to reduce the user friction. Getting your business prepared for the benefits by Timeline should pose as the primary step to improve the media prospective for brand agencies.